Data and More Data as well as Guarantee
Lookery announced yesterday the new Q3 Guarantee rate for publishers that are running social applications. That means, any developer that would like to monetize their application on Facebook, MySpace, Bebo, Hi5 or any social network should definitely take a look at a guarantee rate. CPM rates fluctuate as anyone that runs banner or text ads know first hand. Read more on the coverage we received yesterday.
Now the thing that no one seems to be talking about, and personally it’s a bit more interesting to me at least, is the data. We now have some of this data in a readable human format. Pretty if you will. It shows the age and gender stats for June and July to date so far for your site.
Anyone with a web site can easily create a Lookery account and put the JS code in their footer before slash body. In a few days you should start seeing some graphical output of your site. Yes, anyone - social network or just a plain old web site can use our code. It’s not much different than the Google Analytics you already run.
Now the really cool thing is that this is only the tip of the iceberg. There is more stuff we will be showing as far as the data we have already and more coming in hourly 24/7/365. Data has always been a cool thing to look at when you have a way to look at like a human vs a computer.
Technically Speaking, the guarantee is cool for publishers wanting a steady stream of money, but the data is where the enjoyment or fun is.
Full Disclosure: Rex Dixon works for Lookery in the capacity of Publisher Relations.
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