Technically Speaking

Lookery spent the last few days in Boulder, CO and thanks to the people at TechStars for letting us use their cool space called the bunker. It was great meeting some of the Boulder startup people on Thursday evening at our get together we had. Also nice to finally meet in person was Gnip’s founder Eric.

Being the virtual company we are, as I mentioned jokingly in my last post about “Lookery East” and “Lookery West”, it was great finally having all of Lookery in one location. The about 10 miles west of the Mississippi puts me in the Lookery West “office“; virtually of course.

During our time in Boulder, VentureBeat was the first to finally cover our latest funding round of $2.25 million. They always do a great write up since Matt only hires the best writers to cover the beat.

Other coverage you can read of this is GigaOm’s coverage by Carleen Hawn - which tells the story of how to go really lean and do funding in a way that makes sense, and also another PaidContent post by David Kaplan who did correct the post, as it originally stated we “troll” for data which is a bad implication to crawling for data. We don’t “crawl” for data folks, companies and private sites give us data!

Why would companies just give us data?

Because we do not break privacy boundaries. All the data we have is anonymous. I guess that is one point I really want to stress. We are in total compliance with all the privacy laws. The above blogs did great coverage, but there are always comments about privacy and the data we collect. I’d like to address that now.

People, you know the type, will always say we (Lookery) can identify you and where you live and who your children are and what kind of car you drive, you sexual preference, what you like to eat, etc.. etc.. from our data. No we can’t. ASL (Age, Sex, Location) or AGL (Age, Gender, Location) data is what we collect. The two terms you will often see(ASL and AGL) are what we do. We are not the bad guys that get all the press that you read about lately. Those companies that collect that kind of data scare all of us.

To address the question, companies either just love us or they want some money! Data is worth love and money to many. The money part, you really should contact us and speak to one of our data sales experts.

The love part is - who wouldn’t love to see data about their site and use it to drive more traffic? It also becomes love once you can show advertisers what is driving traffic to your site. And of course that can lead to money for your site. So love and money. Anonymous data. You just gotta love it - especially for blogs and site owners - who would love to just make some more money!

What can a regular web site or blog do to take advantage of the data that is out there today?

Why they can easily sign up and start running the JS code today. We already have announced in the past few weeks all the great data you can see for FREE about your site.

There really should be no fear factor in putting the JS code on your site, as noted in this blog post - it’s a cookie! That’s it. A simple cookie that you already are using (I’m assuming you are if you are a site that loves some stats!) - Google Analytics!

Here are some cool stats about my blog, and I get this information for free and so can you by signing up for a Lookery account, and placing a simple javascript on your site(s). My site’s stats are right here in the Lookery network pages.

The above screenshots are the August 2008 stats for my site. Since my readership is no where near one of the big dog blogs, there is still little data for September 2008. But of course, you can check that out at my network page link above!

Oh and if you are a blog/blogger that maybe wants to see what drives the big dogs, you should check out ReadWriteWeb. They are one of my favorite blogs to read with their great blogger crew that is headed up by blogger/writer extrodinaire Marshall - no last name needed.

Technically Speaking, if you haven’t installed the Lookery cookie (JS Code) on your site yet, you are soon going to be left behind all of your peers in whatever type site you have. The adoption of the Lookery cookie has been phenomenal thus far and we’d love to be able to show you the free data that is out there about your site!

Sphere It

Tags: anonymous data, Lookery, love, love and money, money, sex

This entry was posted on Saturday, September 6th, 2008 at 2:58 pm and is filed under Lookery, Technically Speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.