Archive for the ‘advertising’ Category

Weblo wants you to own the virtual world

Saturday, December 8th, 2007

weblo.pngWeblo, a site that believes the virtual world should be for you to take, also believes that you should be able to monetize your Facebook, MySpace, and other social networking pages. Their theory is that you created the content and these sites wouldn’t be where they are without your content.

Now Facebook says that advertising is against what they would like to see happen. Without saying those nasty 3 letters, we all know this really means “against their terms of service”.

Facebook does not allow users to sell ads on their profile pages. Chris Kelly, Facebook’s chief privacy officer, told me on Nov. 6 that is because Facebook does not want people’s profile pages to become cluttered.

“We don’t want a free-for-all,” he said.

Taking a look at the Weblo site it seems they are more than about selling ads on social networks. They really want you to own the virtual world. Quite an interesting concept.

Weblo is a parallel universe that is the only virtual world based on the real world. Members own and manage websites that are virtual replicas of real cities, states, properties, domains and celebrities. Members earn real money via hits, Internet ads and by selling or auctioning assets for a profit. Members enhance their online portfolios by claiming popular social networking profiles, blogs, emails and videos in Weblo’s Calculate Your InterNET Worth section.

Technically Speaking, on one hand I believe they do have some validity in what they are saying. On the other hand it seems to be an extension of the million dollar page theory. Either way, Weblo is a site that you may want to keep your eye on, or join if you want to make some real money in a virtual world. Corvette wheels

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Social Networks are getting too big…

Tuesday, November 6th, 2007

There is one blogger out there that seems to sense what I was referring to with the local guys who run ImThere. I have already termed it to them as the next generation of social networking.

No longer will you have to be a part of a big group, but smaller groups that have the same services will be more of what the future entails. Now many of you are use to your Facebook, MySpace, Bebo, etc. and I’m not saying they will go extinct, but what I am saying is the proliferation of the niche social network will take over.

Many feel that just because I’m older, it’s not the case. That my ideas are way past their prime and the internet is passing me by.

I was at a social gathering at my club this evening and I had the pleasure to talk to some of the younger people who just joined. Younger being in their early to mid 30’s.

Well if you believe that, than I have a bridge to sell you in Las Vegas! You see, the perception that is sold online to the masses is that everytime MySpace or Facebook has a conference announcing something, that it’s the be all and end all to everyone else. That is not the case, as they only have a bigger audience.

Audience’s are a funny thing actually. Most of the time, you could have a huge audience and if you are lucky to hit 7% of the people there; meaning you strike some sort of bond with them or click, you are lucky. The other 93% will be answering their e-mail, text messaging, or bored and only there in body and not mind.

So you now have 7% of the 1,000 people in your audience. So approximately 70 people are there really paying any attention. It’s all just a big percentage game. A good example is today’s announced Facebook new way of advertising. All good, all nice to hear. But out of that big audience, how many naysayers will hit the web on their own blog in a few hours?

Now while I agree with the direction they are going, is it something that only they can accomplish? Not at all. Many companies are applauding the efforts and announcement, but yet many companies exist that are pushing towards a new advertising model.

The big difference is that other companies are pushing towards that model world wide live. Not enclosed in some social sphere that if you read the linked article at the top, it is becoming widely known as a love hate relationship by the hand that feeds them.

The conversation really got into a frenzy when we go to the love hate relationship people have with Facebook and MySpace,

So there you have it. The 30 somethings are tired of the big groups. The big groups are making announcement after announcement in the past week, and if you think hard - maybe you get that only 7% of the people are listening and paying attention.

Technically Speaking, that 7% quote of course goes back to the man - DLR. Quite amazing that I actually see the application of the 7% rule in real life situations in the 21st century we all live in.

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Gofresh: Mobile Advertising Goes Social at Ad:Tech, NYC

Monday, November 5th, 2007

gofresh-logo.pngGofresh, the technology company behind US and Europe’s leading off-deck mobile community “itsmy.com”, presents the world leading mobile social ad-network in New York at the Ad-Tech, November 5th – 6th, 2007.

The d2c mobile network runs on an ad-platform developed in-house by Gofresh, offers all existing mobile advertising formats. From standard banners, click-to-call, video-ads microsites, in-game advertising, WAP-site branding, Mobile TV and the bestseller: personalized mobile content downloads.

It is not a competitive service to known mobile advertising networks, it is much more an enhancement for advertisers and media agencies. It offers for the first time the opportunity to integrate targeted user profiles within campaigns and/or existing channels of the ad-networks.

Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates only in mobile internet supporting all mobile phones and browser versions.

Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world.Since its launch in Summer 2006 it has quickly grown to be the stickiest and most comprehensive mobile social networking service worldwide, outside of Japan and Korea.

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YouTube and AdSense make a lot of sense…

Monday, October 8th, 2007

YouTube is about to announce a big move tomorrow according to what Marshall just dropped on RWW. The AP article and the NewTeeVee, along with the Variety article will tell you more.

My take is that this could be very good for YouTube if AdSense does it right. As long as there are no stupid animal tricks showing up on tech sites, I think they have a winner. Video is one of the media spaces that seems to have no limits lately. Video via AdSense seems like a very smart idea.

Technically Speaking, YouTube is starting to move in the right direction - er - GoogleTube is starting to move in the right direction. Funny that it only took them a year to do so. billet grille

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Internet advertising $10 Billion, Google $700, Facebook signs ex-Yahoo exec, Kim Jong II - internet expert!

Friday, October 5th, 2007

Internet advertising $10 Billion - It seems like the big news of the day is the latest Q2 report from the IAB.

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Google $700 - Now this sort of worries me. Is Google really worth this much a share? I guess according to Barron’s they are projected to reach that figure by end of 2008. Let’s all see if this materializes into fact, considering all the other issues going on around in the world today.

Bear Stearns Internet analyst Robert Peck today set a $700 target on Google (GOOG) for year-end 2008, and raised his earnings estimates for the Internet giant.

Facebook sings ex-Yahoo exec - What interested me was the fact that it looks like Facebook is now definitely no longer just a college social network. They are in the works to translate their site into foreign languages according to the article on Mashable.

Kim Jong II - internet expert! - Ok. First off, dude needs a hairstylist. Yes, Kim Jong II - leader of the people’s republic of North Korea gets online. I wonder if it’s via a Mac or PC? Inquiring minds really want to know, and those with style - want to know WTF told him that his hairstyle looks great! :)

“I’m an Internet expert too. It’s all right to wire the industrial zone only, but there are many problems if other regions of the North are wired,” Kim told Roh, according to Yonhap.

“If that problem is addressed, there is no reason not to open” the Internet, Kim said.

Technically Speaking, seems to be more news today (and it’s Friday) than most of this past week! Oh and yes, I use to be what they termed back in the 80’s and 90’s a “hair farmer“. :) wireless router

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