Technically Speaking

What about Lookery STL?!? Seriously though, I just saw this tweet by our road warrior VP Todd. LMAO! Yes, I’m still really in the STL, not at Lookery East or Lookery West. Right smack dab in the middle. So where are we going?

The entire team Lookery, as many of you have read, are heading over to Boulder, Colorado this week. Should be a fun week meeting the Lookery East crew, who I have yet to meet in person. I’ve met some of the Lookery West crew, but we here at Lookery are growing and hiring good people - like crazy! Many new people have joined us since our humble beginning last July (2007).

Once again - if you are in Boulder, Colorado this week - come join us on Thursday September 4th for some fun with all of us.

Technically Speaking, I need to probably pack, and actually look up how to get to the hotel and off site location where Lookery will be for the rest of the week.

Why? Usually movies like this planned one - “Facebook The Movie” - are something that will end up on television and than have a cult following like that one pirates movie that they made back in 1999. Interesting for a moment in time perhaps, but I don’t see anything great coming out of this supposed Facebook the Movie.

Since it appears they are rolling along into pre-production and casting of this from what is being said online, I do agree that Micheal Cera should be playing the role of Mark Zuckerberg. It probably wouldn’t be a far stretch for him to play that role.

The question though is still “Why?”. I mean why not make a movie about TechCrunch? Or GigaOM? Or ReadWriteWeb Or VentureBeat? - heck, why not just title the movie “Blogs Of the New World Order“. You could slap all four in there, and have Allen Stern of CenterNetworks play the raving video maniac from NYC calling out all those wrapped up in the silliness of Valley madness. Allen, you know you have always dreamed of playing the heel, and here would be your chance.

Seriously, why don’t we just create another movie about the little ad data network that could. Yeah, my company Lookery. I already know who our CTO wants playing him, quite obvious by his twitter icon. As far as the rest of us, our CEO would be an interesting casting call, and our VP of Marketing would probably be pretty easy to cast. What about me? What about who freakin’ cares!

The point being, a movie about anything online will hold the interest of so few that live every day lives, that you’d be lucky to make any kind of money from it. Do you really think that most of the world really cares that Zuckerberg prefers Mt. Dew over Coke or that he picks his nose with his middle finger? No. And that is the kind of stupid personal stuff they are going to write into this.

Back to my example of “Lookery: The little ad data network that could” movie. The movie about us would be so trivial and interesting to so few that no one in their right mind is going to want to watch what we do or how we did it.

Same goes for Facebook the Movie, the interesting stuff is right here online; there isn’t a need to put it on screen anywhere. I mean social networking is cool - online. Social networking translated to a movie is kind of dumb. Same goes for the blog movie idea above, as well as the Lookery Movie. Just not right for movie or television movie.

If you want to meet with the real live people and in person - team Lookery, than you have to hook up with the entire crew in Boulder, Colorado next week. Now that is real life, and if you think that a movie deal should be in the works for every online company or social network, we’ll entertain you in person and entertain your offer. I think Lookery in the real will be more interesting than any movie version could translate.

Technically Speaking, yes - team Lookery is in Boulder, Colorado next week - we hope to see you not in a movie but in reality!

Lookery, yes - the entire group known as team Lookery is heading to Boulder, Colorado next week. Since we are all going to be in one place at the same time - we decided to host a party called Lookery Boulder Publisher Meetup on the evening of Thursday September 4th. We’d love to see you there if you are in the Boulder, Colorado area that evening. More details can be had with a Facebook event invite.

Early this week, I said I was going to try to just stay off of twitter entirely. See if I could do it. With business the way it currently is at Lookery and all the cool data that is being shown for free - it was simply impossible! Now many people don’t believe that twitter’s way of communicating is effective business, but we seem to thrive on it with a tweet or three a week.

As you look at my stats, you can clearly see who my audience is and where they are coming from. But since this blog doesn’t get a whole ton of traffic, you should really check out some cool high traffic sites in our network.

Anyone running a site can benefit from statistics like this, and it’s simply signing up and registering your site. Than another 10 seconds to copy and paste the code into your site(s) page(s). Pretty simple. Almost like Google Analytics code, yes, that simple! Not only that, if you are not running ads on your site but rather do that on your own - you now have compelling data to show potential advertisers of your site(s) demographics.

Enough about work, it’s time to hit the buffet! Not literally of course, too many pushy people that like to do the unthinkable - backing up in the buffet line. Actually though, I did hit the buffet for real this week.

Seriously now, one item of interest I saw this morning was about AOL buying SocialThing. Is this a good deal or bad deal? Considering I was reading recently of how AOL is hanging on to a thread of life. Or do they still call that reorganization? My thought was that AOL was going to be bought, but apparently it’s just a shuffle the deck move once again. At least the guys over at SocialThing have now confirmed the deal.

The other item of interest it seems is all the Olympic coverage or lack thereof. I have actually watched like 10 minutes of coverage, beach volleyball. You can get pretty good coverage of what is happening on the major sites such as SI.

I’m glad to see that it appears a cease fire has been signed between Russia and Georgia. I was actually keeping up with that news over any Olympic coverage this past week. It seems like no matter what, there is always someone at the games being accused of cheating, or better yet - a war breaks out somewhere that just shows how barbaric humans really are.

One item to keep watching is how Glam is surging almost quietly online. They seem to be the leader these days, and I have read stories in the past few weeks about how they are overtaking the marketplace. When I had other writers on this blog, I was more in tune with such sites as Geek Sugar. I even did some video back in the day. Quite funny that there are still links to the videos. Out of all of them, I think the banana episode was pretty funny.

Technically Speaking, it’s all about the data and wish I had the time to do more videos again! Unfortunately how do you think Lookery serves billions of ads monthly? Well it’s time for me to get to work, that’s how!!

In case you missed the release yesterday, Lookery released some more cool dashboard stats you can see now if you are running the Lookery tracker JS code.

As for me, I finally got off my lazy you know what and checked a cool concert the other day. Not only that, but I finally set up a flickr page. Yeah, never bothered too before. Figured it probably would be a good idea.

Technically Speaking, my tweet the other day pretty much sums up my week.