Technically Speaking

Playyoo™, a social networking platform for creating and sharing mobile casual games, today announced the official launch of its public beta site, also they have a mobile site up. Playyoo is a global online community that offers a fun, social experience that brings together gamers and developers.

Playyoo features key innovations that address chief complaints with the current mobile gaming experience. With the platform’s easy game discovery and download process, mobile phone users can effortlessly find games of interest. Playyoo’s game stream presents personalized recommendations based on each user’s preferences and those of their friends within the community. Intelligent filtering ensures that only games supported on a user’s handset will be offered to alleviate the frustration of incompatibility issues.

To help spark development of high quality games, Playyoo is sponsoring the Playyoo Game Contest. Open to all Flash Lite developers, the contest offers $25,000 USD in cash prizes. In line with Playyoo’s community-driven philosophy, winning games will be determined by Playyoo members - based on download statistics and community ratings at the end of the contest on February 28, 2008.

Playyoo is sponsoring an additional $15,000 USD in cash prizes for members of regional Flash Lite User Groups through the Flash Lite Game Contest. Complete details on the Playyoo Game Contest can be found here. Approximately 200 games are currently available for free download, with more added each day. Everyone can join the Playyoo community and start experiencing the fun world of free mobile casual games.

Playyoo is a privately held company based in London, England. Playyoo is a trademark of Playyoo Limited. Adobe, Flash, and Flash Lite are registered trademarks or trademarks of Adobe Systems Incorporated. Other trade, product, or service names may be trademarks or registered trademarks of their respective holders. closed captioning

Playyoo today announced the launch of its Playyoo Game Contest and gave the mobile games community a sneak preview of its anticipated community-based platform for mobile casual games. Officially launching to the public in December, Playyoo presents a powerful combination of free games for mobile phones, user-generated content, social interaction and personal expression within a worldwide community.

The Playyoo Game Contest is open to independent mobile game developers using Adobe Flash Lite technology. Prizes include first, second, and third place awards of $10,000, $7,000, and $3,000 respectively, as well as seven other awards and additional cash and promotional incentives for local Adobe Flash Lite user groups around the world. The contest enables developers to showcase their talents on a global stage and build a following within the Playyoo community.

In line with Playyoo’s community-centric philosophy, winners will be selected by Playyoo members. Prizes will be awarded to the most popular games based on download statistics and community ratings as of February 28, 2008. Winning games will be announced and showcased on www.playyoo.com.

Playyoo brings together developers and users of mobile casual games — entwined in a rich social network that promotes self-expression and social interaction. The December launch of Playyoo will feature key innovations in the mobile casual game arena, including:

- Easy discovery and download process: Mobile phone users will be able to easily find games of interest through the Playyoo platform. The site will provide personalized recommendations based on each user’s preferences and those of friends.
- Game creation tools: Playyoo’s easy-to-use game creation tools will let anyone, even those without any prior experience with game development, have fun expressing themselves and publish their own mobile games.
- Social networking: Through a rich variety of social features, Playyoo will create a fun, social experience around mobile games. Developers and users will be able to interact with friends, individuals with shared interests, and the global Playyoo community.

Playyoo will generate revenues by providing relevant advertising and other marketing messages to its profiled community. Playyoo is a privately held company based in London, England.

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