Social Networks are getting too big…
Tuesday, November 6th, 2007There is one blogger out there that seems to sense what I was referring to with the local guys who run ImThere. I have already termed it to them as the next generation of social networking.
No longer will you have to be a part of a big group, but smaller groups that have the same services will be more of what the future entails. Now many of you are use to your Facebook, MySpace, Bebo, etc. and I’m not saying they will go extinct, but what I am saying is the proliferation of the niche social network will take over.
Many feel that just because I’m older, it’s not the case. That my ideas are way past their prime and the internet is passing me by.
I was at a social gathering at my club this evening and I had the pleasure to talk to some of the younger people who just joined. Younger being in their early to mid 30’s.
Well if you believe that, than I have a bridge to sell you in Las Vegas! You see, the perception that is sold online to the masses is that everytime MySpace or Facebook has a conference announcing something, that it’s the be all and end all to everyone else. That is not the case, as they only have a bigger audience.
Audience’s are a funny thing actually. Most of the time, you could have a huge audience and if you are lucky to hit 7% of the people there; meaning you strike some sort of bond with them or click, you are lucky. The other 93% will be answering their e-mail, text messaging, or bored and only there in body and not mind.
So you now have 7% of the 1,000 people in your audience. So approximately 70 people are there really paying any attention. It’s all just a big percentage game. A good example is today’s announced Facebook new way of advertising. All good, all nice to hear. But out of that big audience, how many naysayers will hit the web on their own blog in a few hours?
Now while I agree with the direction they are going, is it something that only they can accomplish? Not at all. Many companies are applauding the efforts and announcement, but yet many companies exist that are pushing towards a new advertising model.
The big difference is that other companies are pushing towards that model world wide live. Not enclosed in some social sphere that if you read the linked article at the top, it is becoming widely known as a love hate relationship by the hand that feeds them.
The conversation really got into a frenzy when we go to the love hate relationship people have with Facebook and MySpace,
So there you have it. The 30 somethings are tired of the big groups. The big groups are making announcement after announcement in the past week, and if you think hard - maybe you get that only 7% of the people are listening and paying attention.
Technically Speaking, that 7% quote of course goes back to the man - DLR. Quite amazing that I actually see the application of the 7% rule in real life situations in the 21st century we all live in.
Sphere It
Since everything is social networking these days, it was only a matter of time before the completely locked down social network started popping up.
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