Statsaholic killed by Amazon
Monday, May 7th, 2007
Statsaholic, which was a great site looks to be pretty much being killed off now by the lawsuit from Amazon/Alexa. This is quite a shame, as I didn’t see what wrong Statsaholic was really doing. What really irks me to no end is that Alexa thinks they provide a great service.
A great service would go out and see if they can actually certify their statistics. I mean, so many sites go off of the Alexa rankings of your web site. You live or die by them, especially where advertisors are concerned. You would think instead of trying to make more money by placing more 125 x 125 ads, they would be seeing about securing some credentials.
To the offline world, Alexa has no real pull. I’m not talking about the fast money, but I’m talking about long term investors. They see Alexa as “a service” that does statistics. One of many you can point people to look at. When you dig a little deeper, they are nothing more then “first one, long time screw you” company. In other words, they got their first, but first isn’t always certifiable.
I have been talking about these web sites, being uncertified for one reason and one reason only. Statistics online are just an illusion at best. In fact, more then likely you can game any statistical system, Alexa being the worst.
How do you get a higher Alexa ranking? Just do that “referrer” game that every SEO will tell you to do. In fact, it’s not a secret, as my good friend Kittymama plays that game.
Technically Speaking, any service that says they are the statistical “king” needs to think about being certified offline as well to be taken seriously. I for one, don’t take any of the sites seriously. To be quite honest, unless you can show me statistics that match up all the way around, then you are doing nothing more then pulling a curtain in front of the man behind it.
I’m not talking “close“, because that is for hand grenades and horseshoes. I’m talking dead on number for number statistics. Show me Alexa and show me another service, pick one, and I can bet the numbers do not match. Remember, this isn’t rocket science, either you received a hit, unique, or page view. Period, end of story. You did or you didn’t. There should be absolutely no variation, zero, zip, none.
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